An opt-in e-mail list is a powerful marketing tool that can help you to sell your products and services, increase click-through on your advertising or affiliate products, or simply to increase your brand awareness. You don’t have to be a programming whiz to have a nice-looking and effective e-mail opt-in. There are a number of free, downloadable widgets that make the job easy for you. Here are a few great WordPress plug-ins for opt-in e-mail lists to help you grow your marketing efforts:
The name may not make much of an impact, but the plug-in surely will. Use this easy tool to automatically create a targeted subscription list. Subscribers will be segmented by their interests, based on the tags used for the post through which they subscribed. It’s an easy way to capture subscribers while also learning more about them.
Let users subscribe and unsubscribe automatically with this easy e-mail list. The simple plug-in allows for management of one central e-mail list and notices sent in plain text. This is a great way to send simple blog updates and links to your newest posts. When so many people have security measures that strip out html, it’s best to stick with a simple format.
Download this widget and get an opt-in form on your blog in less than 5 minutes. No need to fuss with the code or do any customizing — everything is ready to go. Get a free trial to decide if you like it before you buy.
Use this plug-in to collect and manage subscribers, and to send out your newsletters. You can select specific recipients, write newsletters in html, view how many subscribers have opened your newsletter and much more.
Integrate your mailing list with your e-commerce site, and give customers the option to subscribe to your e-mail list and get third-party offers. Great for affiliate marketing or other e-mail programs!
Do you have another favorite plug-in that has given you good results for your opt-in e-mail list? Share your recommendations in the comments!
About the author:
Sarah Rexman is the main researcher and writer for BedBugs.org. Her most recent accomplishment includes graduating from Florida State, with a master’s degree in environmental science. Her main focus for the site involves finding out facts about bed bugs as well as where to buy bed bugs mattresses.